{"id":9888,"date":"2025-06-06T11:40:59","date_gmt":"2025-06-06T11:40:59","guid":{"rendered":"https:\/\/www.isdin.com\/en-US\/blog\/?p=9888"},"modified":"2025-06-06T11:51:18","modified_gmt":"2025-06-06T11:51:18","slug":"the-mediterranean-sea-our-inspiration","status":"publish","type":"post","link":"https:\/\/www.isdin.com\/us\/blog\/lifestyle\/the-mediterranean-sea-our-inspiration\/","title":{"rendered":"The Mediterranean Sea: Our Inspiration, Our Home"},"content":{"rendered":"Reading:<\/span> 4<\/span> minutes<\/span><\/span>\n

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The Mediterranean is more than just a sea\u2014it\u2019s a thriving source of life, research, resources, and, above all, joy. And for us, as a Barcelona-born brand, it\u2019s home.<\/strong><\/p>\n\n\n\n

Just like our skin needs daily care, the sea needs our protection. That\u2019s why at ISDIN, we have a clear objective: to make our products part of the solution.<\/strong><\/p>\n\n\n\n

Ahead, we\u2019re sharing the steps we\u2019re taking to reduce our environmental impact, support marine biodiversity, and protect and restore Mediterranean habitats\u2014all as a Spanish laboratory and proud B Corp Certified<\/a> company.<\/p>\n\n\n\n

And remember: you can be part of the change, too.<\/strong> Along with the advice of experts and scientists, read on to find out how you can use skincare as a force for good.<\/p>\n\n\n\n

A breath of fresh air<\/h2>\n\n\n\n

Did you know our oceans produce over 50% of the planet\u2019s oxygen<\/a>? That powerful fact inspired the creation of Bluewave Alliance<\/a>\u2014a social and environmental initiative dedicated to helping restore the health of the Mediterranean Sea.<\/p>\n\n\n\n

\u201c[It was] created to protect and regenerate the Mediterranean Sea via marine conservation projects,\u201d explains \u00c1lex Lara, Bluewave Alliance Brand Manager. \u201cThrough science, innovation, and community participation, we\u2019re working to return the Mediterranean to the health and biodiversity it enjoyed a century ago.\u201d<\/p>\n\n\n\n

Among the sea\u2019s rich biodiversity lies one of the world\u2019s oldest underwater meadows: Posidonia oceanica.<\/strong><\/em> Often referred to as \u201cthe lungs of the sea\u201d, s<\/em>eagrasses have an amazing ability to store carbon emissions\u2014one of the key contributors to climate change.<\/p>\n\n\n\n

Through Bluewave Alliance<\/a>, our goal is to replant and revive this essential ecosystem through two key action plans<\/strong>:<\/p>\n\n\n\n

Step 2: Involving local communities<\/h3>\n\n\n\n

Had you heard of the Posidonia meadows before now? Most people haven\u2019t\u2014highlighting the importance of spreading awareness wherever possible. To quote Spain\u2019s Minister of Ecological Transition Teresa Ribera at last year\u2019s Bluewave Alliance Symposium, \u201c[The meadows] are so important because of their size. They protect the coastal areas and are teeming with productivity.\u201d<\/strong><\/p>\n\n\n\n

But how can we help more people care for these unseen powerhouses? She continues, \u201cOnce people are aware, conservation ideas start to appear at the local level. After people have that first volunteer experience, they want to keep at it. But you have to do it effectively. That\u2019s where scientists have a role in supporting and organizations in directing.\u201d<\/p>\n\n\n\n

\"ISDIN<\/figure>\n\n\n\n

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How you can help:<\/strong> Think local. While Posidonia may be one of the biggest, it isn\u2019t the only marine habitat that could use your support. Check out DoSomething.org<\/a> or Volunteer.gov<\/a>, where you can filter environmental initiatives by area.

Can\u2019t get out there to help in person? Share these initiatives and what you\u2019ve learned with friends and family on social media.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Getting creative<\/h2>\n\n\n\n

The Mediterranean Sea is home to over 17,000 different forms of marine life<\/a>. And around 30% are native to the region (the highest rate worldwide). With such incredible diversity, it\u2019s no wonder that the Sea is a vital hub for tourists, scientists, and fishermen alike. <\/p>\n\n\n\n

But its abundance also contributes to its biggest threats. In fact, over 50% of the plastic in the Mediterranean Sea<\/a> is from fishing nets. Our aim? Remove as much of this waste as possible.<\/strong> Partnering with\u00a0Gravity Wave<\/a>, we work together with local fishermen and divers to collect plastic from ports and beaches. <\/p>\n\n\n\n

The organization\u2019s co-founder Julen Rodriquez explains his inspiration<\/strong>, \u201cMy sister visited Southeast Asia and was shocked when she found beaches filled with garbage. We thought, \u2018Let’s work with local fishermen, who know and love the sea, to help collect waste from the Mediterranean.\u2019 But when we started collecting nets, we realized the recycling plants weren\u2019t prepared for this.\u201d<\/p>\n\n\n\n

\"ISDIN<\/figure>\n\n\n\n

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That\u2019s where the initiative\u2019s final step comes into play. Once the plastic is removed, it\u2019s reimagined\u2014<\/em>helping prevent its return to sea. Together with Gravity Wave, we transform these retrieved fishing nets into sustainable furniture.<\/strong><\/p>\n\n\n\n

How you can help:<\/strong> As of this year, we\u2019ve removed 265 tons of plastic from the Sea<\/strong>. You can contribute directly to Gravity Wave\u2019s efforts when you join the LOVE ISDIN community<\/a><\/strong>. For every 300 LOVE ISDIN points redeemed, we\u2019ll remove 1 kg (2.2 lbs) of plastic from the Sea.<\/p>\n\n\n\n

An everyday effort<\/h2>\n\n\n\n

There\u2019s another place you can start making a difference right now: your skincare routine<\/a>. Where to start? Here are a few straightforward tips:<\/p>\n\n\n\n

\"Skincare<\/figure>\n\n\n\n

<\/p>\n\n\n\n

    \n
  1. Try before you buy.<\/strong> Whether through a friend or retailer, do your best to get a sample of the new skincare formula<\/a> you\u2019re considering adding to your lineup. This can help reduce wasted products, resources, and, not to mention, budget.<\/li>\n\n\n\n
  2. Choose products with refillable options.<\/strong> Although we still have a ways to go, eco-refills<\/strong> are one of the ways we\u2019re making a difference here at ISDIN. When you shop refills of favorites like Melaclear Advanced<\/a> and Hyaluronic Moisture<\/a>, you’re helping to minimize your environmental impact.<\/li>\n\n\n\n
  3. Reuse, recycle, or reimagine.<\/strong> Sometimes recycling involves a few more steps than just throwing an empty container in the bin. Here\u2019s one hard-and-fast rule to make sure your recyclables don\u2019t end up in the landfill instead: make sure they\u2019re clean, empty, and dry.<\/strong> Another idea? Repurpose the packaging for something else\u2014that empty cream container could make the perfect spot for hair ties and bobby pins.<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    \"ISDIN<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    The road ahead<\/h2>\n\n\n\n

    There\u2019s always more we can do to protect our seas and oceans. But much like self-care, every action, big or small, can make a difference.<\/strong><\/p>\n\n\n\n

    ISDIN CEO Juan Naya leaves us with a final word of inspiration, \u201cNow\u2019s the moment to act. It\u2019s time to listen to both the scientists and the dreamers. Let’s dare to dream, together.\u201d<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \"Man<\/figure>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Discover the steps we\u2019re taking to help reduce our environmental impact, regenerate marine biodiversity, and protect and restore Mediterranean habitats as a Certified B Corporation.<\/p>\n","protected":false},"author":63,"featured_media":11080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2457],"tags":[],"class_list":["post-9888","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-lifestyle","post_format-post-format-image"],"yoast_head":"\nThe Mediterranean Sea: Our Inspiration, Our Home | ISDIN<\/title>\n<meta name=\"description\" content=\"Discover the steps we\u2019re taking to help protect and restore Mediterranean habitats as a Certified B Corporation. 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