{"id":9851,"date":"2025-09-18T15:49:17","date_gmt":"2025-09-18T15:49:17","guid":{"rendered":"https:\/\/www.isdin.com\/en-US\/blog\/?p=9851"},"modified":"2025-09-18T15:55:07","modified_gmt":"2025-09-18T15:55:07","slug":"serums-essential-skincare-guide","status":"publish","type":"post","link":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/","title":{"rendered":"Skincare Step 3: The Essential Guide to Serums"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading:<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><\/p>\n\n\n\n<p>There\u2019s one product that takes center stage in a skincare routine. With sink-into-skin textures and concentrated ingredients, serums are some of the hardest-working products in the business.<\/p>\n\n\n\n<p>And the roles they can play are plenty: from brightening and hydrating to softening fine lines. <strong>The tricky part?<\/strong>&nbsp;Deciding which formula deserves top billing.<\/p>\n\n\n\n<p>We\u2019re sharing a behind-the-scenes look at serums, including how they work, how to use them, and what to look for on the ingredients list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-face-serums-really-make-a-difference\">Do face serums really make a difference?<\/h2>\n\n\n\n<p>If any skincare product can make you a believer, it\u2019s a serum. Serums are typically powerful yet minimalist formulas,\u00a0<strong>focusing on\u00a0<a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/how-to-combine-skincare-ingredients\/\">specific ingredient combinations<\/a>\u00a0to provide your skin with targeted care.<\/strong><\/p>\n\n\n\n<p>Let\u2019s take a look at what these results-focused formulas can do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide a high concentration of potent ingredients:<\/strong> You\u2019ve likely seen serums boasting antioxidants, peptides, hyaluronic acid, or vitamins (such as C and E). These components combat typical concerns such as dehydration, fine lines, <a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/carnosine-benefits-for-sagging-skin\/\">sagging<\/a>, and more.<\/li>\n\n\n\n<li><strong>Customize your skincare routine:<\/strong> There\u2019s a serum for every need\u2014allowing you to focus on different objectives from morning to night and adapt your routine to changing priorities.<\/li>\n\n\n\n<li><strong>Target past, present, and future concerns:<\/strong> Ideal for working towards current skin goals, serums are also powerful allies in helping to minimize future damage. An example? Antioxidant formulas that protect against environmental stress or <a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/what-is-photoaging-and-why-do-we-have-to-care-about-it\/\">photoaging<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ingredients-with-star-power\">Ingredients with star power<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hyaluronic-acid\">Hyaluronic acid<\/h3>\n\n\n\n<p>With an impressive water-retaining capacity, <a href=\"https:\/\/www.isdin.com\/us\/blog\/isdinnovation\/what-is-hyaluronic-acid-and-what-are-its-benefits\/\">hyaluronic acid<\/a> supplies your skin with deep hydration. Serums including this moisturizer work to make skin look and feel good\u2014helping to <strong>blur fine lines and visibly plump<\/strong>.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2024\/05\/image-1-1004x1024.png\" alt=\"ISDIN hyaluronic acid\" class=\"wp-image-9857 size-full lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-1004x1024.png 1004w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-294x300.png 294w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-147x150.png 147w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-768x783.png 768w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-1507x1536.png 1507w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-70x70.png 70w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-450x459.png 450w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-20x20.png 20w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-225x229.png 225w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-900x918.png 900w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-1350x1376.png 1350w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1-94x96.png 94w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-1.png 2000w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2024\/05\/image-2-1004x1024.png\" alt=\"ISDIN Vitamin C\" class=\"wp-image-9858 size-full lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-1004x1024.png 1004w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-294x300.png 294w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-147x150.png 147w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-768x783.png 768w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-1507x1536.png 1507w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-70x70.png 70w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-450x459.png 450w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-20x20.png 20w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-225x229.png 225w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-900x918.png 900w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-1350x1376.png 1350w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2-94x96.png 94w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-2.png 2000w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vitamin-c\">Vitamin C<\/h3>\n\n\n\n<p>Antioxidant par excellence,\u00a0<a href=\"https:\/\/www.isdin.com\/us\/blog\/isdinnovation\/what-is-vitamin-c-in-skincare\/\">vitamin C<\/a> helps protect your skin against harmful free radicals while brightening.\u00a0What else can it do? Minimize the appearance of sun spots and <strong>even out skin tone over time<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-retinal\">Retinal<\/h3>\n\n\n\n<p>Without a doubt, the star of nighttime routines everywhere. This age-defying agent boosts skin turnover to help blur fine lines and redefine texture. The result? <strong>Smooth, ageless skin.<\/strong><\/p>\n\n\n\n<p>Depending on the formula, <a href=\"https:\/\/www.isdin.com\/us\/blog\/isdinnovation\/complete-guide-to-retinal\/\">retinal can be gentle<\/a> enough for all skin types. But it&#8217;s best to start slow and consult your dermatologist.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2024\/05\/image-3-1004x1024.png\" alt=\"ISDIN Retinal \" class=\"wp-image-9859 size-full lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1004x1024.png 1004w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-294x300.png 294w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-147x150.png 147w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-768x783.png 768w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1507x1536.png 1507w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-70x70.png 70w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-450x459.png 450w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-20x20.png 20w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-225x229.png 225w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-900x918.png 900w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1350x1376.png 1350w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-94x96.png 94w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3.png 2000w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2024\/05\/image-4-1004x1024.png\" alt=\"ISDIN Peptides\" class=\"wp-image-9860 size-full lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-1004x1024.png 1004w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-294x300.png 294w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-147x150.png 147w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-768x783.png 768w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-1507x1536.png 1507w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-70x70.png 70w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-450x459.png 450w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-20x20.png 20w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-225x229.png 225w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-900x918.png 900w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-1350x1376.png 1350w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4-94x96.png 94w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-4.png 2000w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-peptides\">Peptides<\/h3>\n\n\n\n<p>Peptides are regenerating compounds that help to build crucial connections between the\u00a0<a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/layers-and-functions-of-skin\/\">layers of your skin<\/a>. These messengers are in charge of <strong>improving elasticity and firmness<\/strong>.\u00a0<\/p>\n\n\n\n<p>Another plus? Peptides do their best work when combined with other ingredients, offering antioxidant and restorative benefits.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-niacinamide\">Niacinamide<\/h3>\n\n\n\n<p>This form of vitamin B3\u00a0works to support your\u00a0<a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/what-is-the-skin-barrier\/\">skin barrier<\/a> and balance natural oil production. It\u2019s a true\u00a0multitasker\u00a0that, like peptides, gets along with most ingredients. You\u2019re likely to find it alongside retinal in <a href=\"https:\/\/www.isdin.com\/us\/c\/face-care\/serums\">rejuvenating serums<\/a>.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2024\/05\/image-5-1004x1024.png\" alt=\"ISDIN Niacinamide\" class=\"wp-image-9861 size-full lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-1004x1024.png 1004w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-294x300.png 294w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-147x150.png 147w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-768x783.png 768w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-1507x1536.png 1507w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-70x70.png 70w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-450x459.png 450w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-20x20.png 20w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-225x229.png 225w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-900x918.png 900w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-1350x1376.png 1350w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5-94x96.png 94w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-5.png 2000w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-search-for-the-perfect-serum-starts-here\">The search for the perfect serum starts here<\/h2>\n\n\n\n<p>Consider this a casting call for healthy, beautiful skin. Think of the results you\u2019d love to see, and we\u2019ll help build the ideal ensemble:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-looking-to-soften-dark-spots-and-discoloration\">Looking to soften dark spots and discoloration?<\/h3>\n\n\n\n<p><strong>You\u2019ll love:<\/strong> A <a href=\"https:\/\/www.isdin.com\/us\/p\/melaclear-advanced\/3455\">tranexamic acid serum<\/a>. This lesser-known acid helps to reduce the appearance of dark spots.<\/p>\n\n\n\n<p><strong>Try: <\/strong>Melaclear Advanced<\/p>\n\n\n\n<p><strong>Star ingredients:<\/strong> Tranexamic acid, niacinamide, and Spot Corrector Complex, which help correct, brighten, and unify skin tone.<\/p>\n\n\n\n<p><strong>How to use it:<\/strong> Morning (always with sunscreen) and night, for at least three months.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.isdin.com\/us\/p\/melaclear-advanced\/3455\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"618\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG02.jpg\" alt=\"ISDIN Melaclear Advanced Spot Corrector Serum\" class=\"wp-image-9853 lazyload\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-targeting-fine-lines-and-wrinkles\">Targeting fine lines and wrinkles?<\/h3>\n\n\n\n<p><strong>You\u2019ll love:<\/strong> If you dream of rejuvenating and renewing your skin\u2019s texture, <strong>a <a href=\"https:\/\/www.isdin.com\/us\/p\/retinal-advanced\/4357\">retinal serum<\/a><\/strong> is the perfect choice (take it from supermodel <a href=\"https:\/\/www.isdin.com\/us\/blog\/beauty\/red-carpet-skincare\/\">Alessandra Ambrosio<\/a>).<\/p>\n\n\n\n<p><strong>Try:<\/strong> Retinal Advanced<\/p>\n\n\n\n<p><strong>Star ingredients:<\/strong> Retinaldehyde, melatonin, bakuchiol, and niacinamide help renew, repair, and calm your skin.<\/p>\n\n\n\n<p><strong>How to use it:<\/strong> Nighttime, always followed by sunscreen the next morning.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.isdin.com\/us\/p\/retinal-advanced\/4357\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"618\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG04.jpg\" alt=\"ISDIN Retinal Advanced retinaldehyde serum\" class=\"wp-image-9854 lazyload\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-skin-recovery-without-the-retinoids\">Skin recovery\u2014without the retinoids?<\/h3>\n\n\n\n<p><strong>You\u2019ll love:<\/strong> <a href=\"https:\/\/www.isdin.com\/us\/p\/melatonik\/2962\">A bakuchiol serum<\/a>. This all-natural ingredient is gentle yet powerful. It helps to reclaim elasticity and firmness when retinoids aren\u2019t an option. <strong>Try:<\/strong> Melatonik\u00ae<\/p>\n\n\n\n<p><strong>Star ingredients:<\/strong> Bakuchiol, <a href=\"https:\/\/www.isdin.com\/en-US\/blog\/isdinnovation\/what-is-melatonin-how-your-skin-repairs-itself-at-night\/\">melatonin<\/a>, and vitamin C work to repair, restore, and brighten.<\/p>\n\n\n\n<p><strong>How to use it:<\/strong> At night, to sync up with your <a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/the-science-of-beauty-sleep-and-your-skin\/\">skin\u2019s natural repair processes<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.isdin.com\/us\/p\/melatonik\/2962\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"618\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/Melatonik-bakuchiol-serum.jpg\" alt=\"Melatonik bakuchiol serum\" class=\"wp-image-11451 lazyload\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ready-to-brighten-and-revitalize\">Ready to brighten and revitalize?<\/h3>\n\n\n\n<p><strong>You\u2019ll love:<\/strong> A <a href=\"https:\/\/www.isdin.com\/us\/p\/flavo-c-ultraglican-30-ampoules\/1503\">vitamin C serum<\/a>. This powerful antioxidant helps to illuminate your skin from the inside out. Vitamin C\u00a0is most effective when it\u2019s kept out of contact with air, avoiding oxidation\u2014making <a href=\"https:\/\/www.isdin.com\/en-US\/blog\/routines\/how-to-use-ampoules-in-your-skincare-routine\/\">serums-in-ampoules<\/a> ideal.<\/p>\n\n\n\n<p><strong>Try:<\/strong> Flavo-C Ultraglican<\/p>\n\n\n\n<p><strong>Star ingredients:<\/strong> Vitamin C, UltraGlycans, and hyaluronic acid to help protect, moisturize, and illuminate.<\/p>\n\n\n\n<p><strong>How to use it:<\/strong> Morning. Its antioxidant action is most effective in the AM to prep your skin for daily aggressors, such as solar radiation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.isdin.com\/us\/p\/flavo-c-ultraglican-30-ampoules\/1503\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"618\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG05.jpg\" alt=\"ISDIN Flavo-C Ultraglican serum ampoules\" class=\"wp-image-9855 lazyload\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-searching-for-deep-hydration-and-plumping-action\">Searching for deep hydration and plumping action?<\/h3>\n\n\n\n<p><strong>You\u2019ll love:<\/strong> A <a href=\"https:\/\/www.isdin.com\/us\/p\/hyaluronic-concentrate\/3805\"><strong>hyaluronic acid serum<\/strong><\/a> can deliver hydration and then some. This moisturizing agent boosts elasticity, supports collagen and elastin, and helps repair skin damage.<\/p>\n\n\n\n<p><strong>Try:<\/strong> Hyaluronic Concentrate<\/p>\n\n\n\n<p><strong>Star ingredient:<\/strong> Low- and medium-molecular-weight hyaluronic acid to hydrate both the skin\u2019s surface and deeper layers.<\/p>\n\n\n\n<p><strong>How to use it:<\/strong> Day or night, although AM use can help minimize <a href=\"https:\/\/www.isdin.com\/us\/blog\/all\/what-is-transepidermal-water-loss\/\">transepidermal water loss (TEWL)<\/a>. Plus, you can fill the spot in your nighttime regimen with a rejuvenating or resurfacing formula.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.isdin.com\/us\/p\/hyaluronic-concentrate\/3805\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"618\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/Hyaluronic-Concentrate-Serum.jpg\" alt=\"Hyaluronic Concentrate Serum\" class=\"wp-image-11452 lazyload\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aiming to combat sun damage around the clock?<\/h3>\n\n\n\n<p><strong>You\u2019ll love:<\/strong> Advanced sun care disguised as skincare. Look for a <a href=\"https:\/\/www.isdin.com\/us\/p\/eryfotona-night\/4354\">serum with Night Repairsomes\u00ae<\/a>\u2014while you rest, it works to help repair <a href=\"https:\/\/www.isdin.com\/en-US\/blog\/skincare\/anti-aging\/what-is-photoaging-and-why-do-we-have-to-care-about-it\/\">photodamage<\/a>. <\/p>\n\n\n\n<p><strong>Try:<\/strong> Eryfotona Night<\/p>\n\n\n\n<p><strong>Star ingredients:<\/strong> Night Repairsomes\u00ae, <a href=\"https:\/\/www.isdin.com\/us\/blog\/isdinnovation\/what-is-vitamin-e-in-skincare\/\">vitamin E<\/a>, and allantoin to repair, renew, and calm.<\/p>\n\n\n\n<p><strong>How to use it:<\/strong> At night, apply a generous amount onto the face and neck, concentrating on sun-exposed areas. During the day, protect your skin and boost repair with <a href=\"https:\/\/www.isdin.com\/us\/p\/actinica-34-fl-oz\/2794\">Eryfotona Actinica<\/a> SPF 50+.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.isdin.com\/us\/p\/eryfotona-night\/4354\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"618\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/Sun-damage-serum-Eryfotona.jpg\" alt=\"Sun-damage serum Eryfotona\" class=\"wp-image-11453 lazyload\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-questions-about-serums-answered\">Your questions about serums answered<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"618\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2025\/05\/2025_05_VitaminaE_IMG05.jpg\" alt=\"vitamin E skincare product textures and mixing\" class=\"wp-image-10989 lazyload\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-five-basic-steps-of-skincare\">What are the five basic steps of skincare?<\/h3>\n\n\n\n<p>Here\u2019s a simple breakdown of a skincare routine:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/facial-cleansing-essential-skincare-guide\/\">Step 1: Cleanse<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/eye-cream-essential-skincare-guide\/\">Step 2: Apply eye contour cream<\/a><\/p>\n\n\n\n<p><strong>Step 3: Apply your serum<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/face-moisturizer-essential-skincare-guide\/\">Step 4: Moisturize<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/sunscreen-faqs-your-questions-answered\/\">Step 5: Protect skin with sunscreen<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-should-i-apply-a-face-serum\">How should I apply a face serum?<\/h3>\n\n\n\n<p><strong>As the third step in your skincare routine,<\/strong> serums should be applied to clean, dry skin so they can get straight to work.<\/p>\n\n\n\n<p>After cleansing and smoothing on your&nbsp;favorite eye cream, apply a small amount of serum to the palm of your hand or directly to your face. Then, gently massage the product onto your face and neck.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-comes-first-eye-cream-or-serum\">What comes first, eye cream or serum?<\/h3>\n\n\n\n<p>When it comes to <a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/routines\/the-ultimate-skin-beauty-routine-day-night\/\">skincare layering<\/a>, the golden rule is to apply products from lightest to richest. <strong>Eye cream is the exception.<\/strong> Because the skin around your eyes is especially delicate, it\u2019s best to apply eye cream right after cleansing\u2014before serum. This helps create a protective layer.<\/p>\n\n\n\n<p>Next, smooth your serum onto clean, dry skin. This way, its concentrated ingredients can absorb deeply and deliver maximum results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-at-what-age-should-i-start-using-serums\">At what age should I start using serums?<\/h3>\n\n\n\n<p>Your skin naturally begins to produce less <a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/what-is-collagen-for-skin\/\">collagen and elastin<\/a>\u2014the proteins responsible for firmness and bounce\u2014around your mid-20s. That\u2019s why many dermatologists recommend introducing a serum in your <a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/skincare-in-your-20s\/\">late 20s<\/a> or <a href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/skincare-in-your-30s\/\">early 30s<\/a>.<\/p>\n\n\n\n<p>Serums packed with antioxidants, peptides, or hydrating ingredients can help support skin health and target early signs of aging. But the truth is: there\u2019s no <em>perfect<\/em> age to start. Anytime you want to give your skin a boost is the right time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-final-act\">The final act<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-1024x527.png\" alt=\"ISDIN Guide to Skin Serums\" class=\"wp-image-9864 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-1024x527.png 1024w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-300x154.png 300w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-150x77.png 150w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-768x395.png 768w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-1536x790.png 1536w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-585x300.png 585w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-450x232.png 450w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-20x11.png 20w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-225x116.png 225w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-900x463.png 900w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-1350x695.png 1350w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1-187x96.png 187w, https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/image-3-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>When it comes to caring for your skin, serums may be the star of the show, but you\u2019re the one taking center stage.<\/p>\n\n\n\n<p>By nourishing, protecting, and celebrating your skin every day, you\u2019re ensuring it gets the spotlight it deserves. After all, <strong>healthy, radiant skin<\/strong> never goes out of style.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re sharing a behind-the-scenes look at serums, including how they work, how to use them, and what to look for on the ingredient list.<\/p>\n","protected":false},"author":68,"featured_media":9852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[356,2461,2458],"tags":[2468],"class_list":["post-9851","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-routines","category-skincare","category-your-skin","tag-skincare-serum","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Skincare Step 3: The Essential Guide to Serums | ISDIN<\/title>\n<meta name=\"description\" content=\"We\u2019re sharing a behind-the-scenes look at skin serums, including how they work, how to use them &amp; what to look for on the ingredients list.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skincare Step 3: The Essential Guide to Serums\" \/>\n<meta property=\"og:description\" content=\"We\u2019re sharing a behind-the-scenes look at skin serums, including how they work, how to use them &amp; what to look for on the ingredients list.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"ISDIN Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/isdinusa\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-18T15:49:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T15:55:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Live Young\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@isdinusa\" \/>\n<meta name=\"twitter:site\" content=\"@isdinusa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Live Young\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/\"},\"author\":{\"name\":\"Live Young\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/#\\\/schema\\\/person\\\/946bb6e0fd3b11c522851e10958cb42c\"},\"headline\":\"Skincare Step 3: The Essential Guide to Serums\",\"datePublished\":\"2025-09-18T15:49:17+00:00\",\"dateModified\":\"2025-09-18T15:55:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/\"},\"wordCount\":1245,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2024_05_Serums_IMG03.jpg\",\"keywords\":[\"skincare serum\"],\"articleSection\":[\"Routines\",\"Skincare\",\"Your skin\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/\",\"url\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/\",\"name\":\"Skincare Step 3: The Essential Guide to Serums | ISDIN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2024_05_Serums_IMG03.jpg\",\"datePublished\":\"2025-09-18T15:49:17+00:00\",\"dateModified\":\"2025-09-18T15:55:07+00:00\",\"description\":\"We\u2019re sharing a behind-the-scenes look at skin serums, including how they work, how to use them & what to look for on the ingredients list.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2024_05_Serums_IMG03.jpg\",\"contentUrl\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2024_05_Serums_IMG03.jpg\",\"width\":1200,\"height\":760,\"caption\":\"Skincare Step 3: The Essential Guide to Serums\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/skincare\\\/serums-essential-skincare-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skincare Step 3: The Essential Guide to Serums\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/\",\"name\":\"ISDIN\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/#organization\",\"name\":\"ISDIN\",\"url\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.isdin.com\\\/en-US\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/logo_isdin_IG-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.isdin.com\\\/en-US\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/logo_isdin_IG-1.jpg\",\"width\":640,\"height\":640,\"caption\":\"ISDIN\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/isdinusa\\\/\",\"https:\\\/\\\/x.com\\\/isdinusa\",\"https:\\\/\\\/www.instagram.com\\\/isdinusa\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCrYG1qTLxFcbE7iBUtC992Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/#\\\/schema\\\/person\\\/946bb6e0fd3b11c522851e10958cb42c\",\"name\":\"Live Young\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/en-US\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Captura-de-pantalla-2023-04-17-165050.png\",\"url\":\"https:\\\/\\\/www.isdin.com\\\/en-US\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Captura-de-pantalla-2023-04-17-165050.png\",\"contentUrl\":\"https:\\\/\\\/www.isdin.com\\\/en-US\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Captura-de-pantalla-2023-04-17-165050.png\",\"caption\":\"Live Young\"},\"description\":\"Our namesake embodies the spirit of embracing life and all its wonder. As wellness journalists, we explore topics that invigorate the senses and keep curiosity alive. We believe that glowing skin is the result of a healthy body and mind. Weaving beauty with science, we aim to inspire you to live young at every age.\",\"url\":\"https:\\\/\\\/www.isdin.com\\\/us\\\/blog\\\/author\\\/live-young\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Skincare Step 3: The Essential Guide to Serums | ISDIN","description":"We\u2019re sharing a behind-the-scenes look at skin serums, including how they work, how to use them & what to look for on the ingredients list.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/","og_locale":"en_US","og_type":"article","og_title":"Skincare Step 3: The Essential Guide to Serums","og_description":"We\u2019re sharing a behind-the-scenes look at skin serums, including how they work, how to use them & what to look for on the ingredients list.","og_url":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/","og_site_name":"ISDIN Blog","article_publisher":"https:\/\/www.facebook.com\/isdinusa\/","article_published_time":"2025-09-18T15:49:17+00:00","article_modified_time":"2025-09-18T15:55:07+00:00","og_image":[{"width":1200,"height":760,"url":"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg","type":"image\/jpeg"}],"author":"Live Young","twitter_card":"summary_large_image","twitter_creator":"@isdinusa","twitter_site":"@isdinusa","twitter_misc":{"Written by":"Live Young","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/#article","isPartOf":{"@id":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/"},"author":{"name":"Live Young","@id":"https:\/\/www.isdin.com\/us\/blog\/#\/schema\/person\/946bb6e0fd3b11c522851e10958cb42c"},"headline":"Skincare Step 3: The Essential Guide to Serums","datePublished":"2025-09-18T15:49:17+00:00","dateModified":"2025-09-18T15:55:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/"},"wordCount":1245,"commentCount":0,"publisher":{"@id":"https:\/\/www.isdin.com\/us\/blog\/#organization"},"image":{"@id":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg","keywords":["skincare serum"],"articleSection":["Routines","Skincare","Your skin"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/","url":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/","name":"Skincare Step 3: The Essential Guide to Serums | ISDIN","isPartOf":{"@id":"https:\/\/www.isdin.com\/us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg","datePublished":"2025-09-18T15:49:17+00:00","dateModified":"2025-09-18T15:55:07+00:00","description":"We\u2019re sharing a behind-the-scenes look at skin serums, including how they work, how to use them & what to look for on the ingredients list.","breadcrumb":{"@id":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/#primaryimage","url":"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg","contentUrl":"https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg","width":1200,"height":760,"caption":"Skincare Step 3: The Essential Guide to Serums"},{"@type":"BreadcrumbList","@id":"https:\/\/www.isdin.com\/us\/blog\/skincare\/serums-essential-skincare-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.isdin.com\/us\/blog\/"},{"@type":"ListItem","position":2,"name":"Skincare Step 3: The Essential Guide to Serums"}]},{"@type":"WebSite","@id":"https:\/\/www.isdin.com\/us\/blog\/#website","url":"https:\/\/www.isdin.com\/us\/blog\/","name":"ISDIN","description":"","publisher":{"@id":"https:\/\/www.isdin.com\/us\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isdin.com\/us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.isdin.com\/us\/blog\/#organization","name":"ISDIN","url":"https:\/\/www.isdin.com\/us\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isdin.com\/us\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2017\/07\/logo_isdin_IG-1.jpg","contentUrl":"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2017\/07\/logo_isdin_IG-1.jpg","width":640,"height":640,"caption":"ISDIN"},"image":{"@id":"https:\/\/www.isdin.com\/us\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/isdinusa\/","https:\/\/x.com\/isdinusa","https:\/\/www.instagram.com\/isdinusa\/","https:\/\/www.youtube.com\/channel\/UCrYG1qTLxFcbE7iBUtC992Q"]},{"@type":"Person","@id":"https:\/\/www.isdin.com\/us\/blog\/#\/schema\/person\/946bb6e0fd3b11c522851e10958cb42c","name":"Live Young","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2017\/07\/Captura-de-pantalla-2023-04-17-165050.png","url":"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2017\/07\/Captura-de-pantalla-2023-04-17-165050.png","contentUrl":"https:\/\/www.isdin.com\/en-US\/blog\/wp-content\/uploads\/2017\/07\/Captura-de-pantalla-2023-04-17-165050.png","caption":"Live Young"},"description":"Our namesake embodies the spirit of embracing life and all its wonder. As wellness journalists, we explore topics that invigorate the senses and keep curiosity alive. We believe that glowing skin is the result of a healthy body and mind. Weaving beauty with science, we aim to inspire you to live young at every age.","url":"https:\/\/www.isdin.com\/us\/blog\/author\/live-young\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",1200,760,false],"thumbnail":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",150,95,false],"medium":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",300,190,false],"medium_large":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",768,486,false],"large":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",1024,649,false],"1536x1536":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",1200,760,false],"2048x2048":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",1200,760,false],"authorship-box-avatar":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",150,95,false],"authorship-box-related":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",70,44,false],"post-thumbnail":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",180,114,false],"thevoux-thumbnail":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",90,57,false],"thevoux-single":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",474,300,false],"thevoux-vertical":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",300,190,false],"thevoux-masonry":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",450,285,false],"thevoux-style1":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",370,234,false],"thevoux-style2":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",450,285,false],"thevoux-style3":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",760,481,false],"thevoux-style3small":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",316,200,false],"thevoux-style9":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",316,200,false],"thevoux-widget":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",237,150,false],"thevoux-thumbnail-small":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",45,29,false],"thevoux-thumbnail-2x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",180,114,false],"thevoux-thumbnail-3x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",270,171,false],"thevoux-thumbnail-mini":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",20,13,false],"thevoux-single-small":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",292,185,false],"thevoux-single-2x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",947,600,false],"thevoux-single-3x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",1200,760,false],"thevoux-single-mini":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",16,10,false],"thevoux-vertical-small":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",150,95,false],"thevoux-vertical-2x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",600,380,false],"thevoux-vertical-3x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",900,570,false],"thevoux-vertical-mini":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",20,13,false],"thevoux-masonry-small":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",225,143,false],"thevoux-masonry-2x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",900,570,false],"thevoux-masonry-3x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",1200,760,false],"thevoux-masonry-mini":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",20,13,false],"thevoux-style1-small":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",185,117,false],"thevoux-style1-2x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",740,469,false],"thevoux-style1-3x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",1110,703,false],"thevoux-style1-mini":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",20,13,false],"thevoux-style2-small":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",225,143,false],"thevoux-style2-2x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",900,570,false],"thevoux-style2-3x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",1200,760,false],"thevoux-style2-mini":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",20,13,false],"thevoux-style3-small":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",380,241,false],"thevoux-style3-2x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",1200,760,false],"thevoux-style3-3x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",1200,760,false],"thevoux-style3-mini":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",20,13,false],"thevoux-style3small-small":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",185,117,false],"thevoux-style3small-2x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",632,400,false],"thevoux-style3small-3x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",947,600,false],"thevoux-style3small-mini":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",16,10,false],"thevoux-style9-small":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",170,108,false],"thevoux-style9-2x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",632,400,false],"thevoux-style9-3x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",947,600,false],"thevoux-style9-mini":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",17,11,false],"thevoux-widget-small":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",170,108,false],"thevoux-widget-2x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",474,300,false],"thevoux-widget-3x":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",711,450,false],"thevoux-widget-mini":["https:\/\/www.isdin.com\/us\/blog\/wp-content\/uploads\/2024\/05\/2024_05_Serums_IMG03.jpg",13,8,false]},"uagb_author_info":{"display_name":"Live Young","author_link":"https:\/\/www.isdin.com\/us\/blog\/author\/live-young\/"},"uagb_comment_info":3,"uagb_excerpt":"We\u2019re sharing a behind-the-scenes look at serums, including how they work, how to use them, and what to look for on the ingredient list.","_links":{"self":[{"href":"https:\/\/www.isdin.com\/us\/blog\/wp-json\/wp\/v2\/posts\/9851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isdin.com\/us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isdin.com\/us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isdin.com\/us\/blog\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isdin.com\/us\/blog\/wp-json\/wp\/v2\/comments?post=9851"}],"version-history":[{"count":10,"href":"https:\/\/www.isdin.com\/us\/blog\/wp-json\/wp\/v2\/posts\/9851\/revisions"}],"predecessor-version":[{"id":11457,"href":"https:\/\/www.isdin.com\/us\/blog\/wp-json\/wp\/v2\/posts\/9851\/revisions\/11457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isdin.com\/us\/blog\/wp-json\/wp\/v2\/media\/9852"}],"wp:attachment":[{"href":"https:\/\/www.isdin.com\/us\/blog\/wp-json\/wp\/v2\/media?parent=9851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isdin.com\/us\/blog\/wp-json\/wp\/v2\/categories?post=9851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isdin.com\/us\/blog\/wp-json\/wp\/v2\/tags?post=9851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}