{"id":10355,"date":"2024-11-22T13:25:47","date_gmt":"2024-11-22T13:25:47","guid":{"rendered":"https:\/\/www.isdin.com\/us\/blog\/?p=10355"},"modified":"2024-11-22T13:35:58","modified_gmt":"2024-11-22T13:35:58","slug":"relive-the-magic-of-the-37th-americas-cup","status":"publish","type":"post","link":"https:\/\/www.isdin.com\/us\/blog\/lifestyle\/relive-the-magic-of-the-37th-americas-cup\/","title":{"rendered":"Relive the Mediterranean Magic of the 37th America\u2019s Cup"},"content":{"rendered":"Reading:<\/span> 3<\/span> minutes<\/span><\/span>\n

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Thirty-seven days. Two-and-a-half million spectators. One legendary sailing competition. All of this is only a glimpse inside the magic of the America\u2019s Cup.<\/p>\n\n\n\n

In August 2024 on the legendary shores of Barcelona, just three short blocks from ISDIN global headquarters, the latest innovations in watercraft and sun care joined forces. As the Official Sun Protector of the Louis Vuitton 37th America\u2019s Cup<\/strong>, we embarked on a journey to help shield the skin of spectators, volunteers, and competitors alike.<\/p>\n\n\n\n

Today, we\u2019re reliving the most unforgettable moments with you. Ready to set sail?<\/p>\n\n\n\n

Where it all began<\/h2>\n\n\n\n

England, 1851. The America<\/em> anchored off the sands of Ryde Town after crossing the Atlantic from its native New York. Its captain had only one goal in mind: challenging the very best sailors from all of the yacht clubs in England. Showcasing U.S. naval ingenuity and beating the British boats in the annual Royal Yacht Squadron regatta, the America<\/em> won the \u00a3100 trophy and set history in motion.<\/p>\n\n\n\n

Cruising on to 1870, the New York Yacht Club redefined the trophy, officially founding the America’s Cup.<\/strong> This international competition was, and still is, characterized by one winner defending the cup until a challenger defeats them. This victor then becomes the new \u201cdefender\u201d of the Cup.<\/p>\n\n\n\n

\"America's<\/figure>\n\n\n\n

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Inside the 37th edition<\/h2>\n\n\n\n

Fast forward to 2024, to the breezy late-summer days in Barcelona. The Spanish city has been chosen as the setting for the America\u2019s Cup regattas by the defenders: Emirates Team New Zealand.<\/p>\n\n\n\n

The Mediterranean shores are preparing to host six international teams and four spectacular competitions, or Cups, through October. The buzz of preparations is heightened as this year marks a historical milestone: the first time a women-only Cup will be included.<\/strong><\/p>\n\n\n\n

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At the same time, as the Official Sun Protector of the event ISDIN is gearing up to meet the world-renowned race participants, distribute sunscreens<\/a> in Race Village, and experience the final of the Cup firsthand. All of this with one dream in mind: to continue inspiring a future without skin cancer.<\/strong><\/p>\n<\/div>

\"Sailing<\/figure><\/div>\n\n\n\n

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On the water<\/h3>\n\n\n\n

World-champion sailor Nora Brugman sets the scene, \u201cAmerica\u2019s Cup is the Formula One of sailing. It\u2019s where the world\u2019s fastest and most innovative boats come together to compete.<\/strong>\u201d<\/p>\n\n\n\n

Without seeing them in action, it can be hard to explain how awe-inspiring these vessels are. But Brugman\u2019s teammate Jordi Xammar is up for the task, \u201cThe boats that compete in this race fly<\/em> in the air. They have hydrofoils that lift them and once they pick up speed they come out of the water.\u201d<\/p>\n\n\n\n

\"America's<\/figure>\n\n\n\n

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However, this cutting-edge technology is only part of the equation. According to Brugman, \u201cIt\u2019s not only about being fastest around the course. There are a lot of factors that influence the race: the wind, the waves, and different technical skills.<\/strong>\u201d<\/p>\n\n\n\n

Another important factor? The sun. \u201cFor me, it\u2019s really important to apply sunscreen every two hours because I\u2019m on the water all day,\u201d shares Silvia Mas of Sail Team BCN<\/a>. In the face of fierce competition, these sailors can\u2019t afford to have anything slowing them down \u2014 especially sunburn.<\/p>\n\n\n\n

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