{"id":4955,"date":"2019-11-27T15:51:09","date_gmt":"2019-11-27T15:51:09","guid":{"rendered":"https:\/\/www.isdin.com\/es\/blog\/?p=4955"},"modified":"2019-11-27T16:46:56","modified_gmt":"2019-11-27T16:46:56","slug":"isdin-recoge-100kg-plastico-playa","status":"publish","type":"post","link":"https:\/\/www.isdin.com\/es\/blog\/isdin-recoge-100kg-plastico-playa\/","title":{"rendered":"ISDIN y sus embajadoras recogen 100kg de pl\u00e1stico por unas playas m\u00e1s limpias"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">S\u00e1bado por la ma\u00f1ana en la playa Sant Andri\u00e0 de Barcelona. Un equipo compuesto por cerca de un centenar de voluntarios empleados de ISDIN, la nadadora ol\u00edmpica <\/span><b>Ona Carbonell<\/b><span style=\"font-weight: 400;\">, la surfista <\/span><b>Garazi S\u00e1nchez<\/b><span style=\"font-weight: 400;\"> y la modelo <\/span><b>Martina Klein<\/b><span style=\"font-weight: 400;\"> se colocan los guantes y se organizan en peque\u00f1os equipos con el ruido del mar de fondo. De manera voluntaria y desinteresada, todos ellos han acudido a la llamada de ISDIN con un solo objetivo: <\/span><b>recoger el mayor n\u00famero de pl\u00e1sticos posibles<\/b><span style=\"font-weight: 400;\"> y ayudar a concienciar sobre la importancia de mantener las playas las limpias durante todo el a\u00f1o, no solo en verano.\u00a0<\/span><\/p>\n<h2>ISDIN Blue Wave y la conservaci\u00f3n de los oc\u00e9anos<\/h2>\n<p><span style=\"font-weight: 400;\">La acci\u00f3n, organizada por ISDIN en colaboraci\u00f3n con la Asociaci\u00f3n Ambiente Europeo, se enmarca dentro de un proyecto mucho m\u00e1s grande: <\/span><b>ISDIN Blue Wave<\/b><span style=\"font-weight: 400;\">, que nace del compromiso y el trabajo de la compa\u00f1\u00eda por un futuro sostenible y por la conservaci\u00f3n de los oc\u00e9anos.<\/span><i> <\/i><\/p>\n<p><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4962 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_5.jpg\" alt=\"ISDIN recoge pl\u00e1sticos de la playa de Barcelona\" width=\"670\" height=\"670\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_5.jpg 670w, https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_5-150x150.jpg 150w, https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_5-300x300.jpg 300w, https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_5-180x180.jpg 180w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cCada acci\u00f3n cuenta. Hoy estamos aqu\u00ed formando un gran equipo para contribuir pero nuestro compromiso llega mucho m\u00e1s lejos. ISDIN ha desarrollado f\u00f3rmulas Sea Friendly en su gama de productos de fotoprotecci\u00f3n, que ofrecen un alto grado de biodegradabilidad y son m\u00e1s respetuosas con el medio marino. Trabajamos a diario para que todos nuestros productos tengan el m\u00ednimo impacto en el medio ambiente\u201d <\/span><\/i><span style=\"font-weight: 400;\">afirma Stephanie Barbier, Directora de Marketing Corporativo de ISDIN, que ha acudido a la cita acompa\u00f1ada de su hija de siete a\u00f1os. <\/span><i><span style=\"font-weight: 400;\">\u201cEs muy importante que los ni\u00f1os sean part\u00edcipes de este movimiento\u201d, concluye.\u00a0<\/span><\/i><\/p>\n<h2>Limpieza y recogida de 100kg de pl\u00e1stico en Barcelona<\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4961 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_3.jpg\" alt=\"El equipo de ISDIN recogiendo pl\u00e1sticos de la playa\" width=\"670\" height=\"447\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_3.jpg 670w, https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_3-150x100.jpg 150w, https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_3-300x200.jpg 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/h2>\n<p><b>Cada a\u00f1o se vierten al mar 8 millones de toneladas de pl\u00e1stico<\/b><span style=\"font-weight: 400;\">, el equivalente a volcar al agua\u00a0 un cami\u00f3n cada minuto. <\/span><i><span style=\"font-weight: 400;\">\u201cAunque normalmente est\u00e9 en la piscina, me encanta ba\u00f1arme en el mar, y es responsabilidad de todos mantenerlo limpio. Me parece una iniciativa preciosa para concienciar de la importancia de las playas limpias tambi\u00e9n en invierno\u201d <\/span><\/i><span style=\"font-weight: 400;\">explica la nadadora y campeona mundial Ona Carbonell<\/span><i><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4959 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_1.jpg\" alt=\"Ona Carbonell recogiendo pl\u00e1sticos de la playa\" width=\"670\" height=\"670\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_1.jpg 670w, https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_1-150x150.jpg 150w, https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_1-300x300.jpg 300w, https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_1-180x180.jpg 180w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan un estudio de la ONG Orb Media, <strong>Espa\u00f1a es el segundo pa\u00eds europeo que m\u00e1s pl\u00e1sticos vierte al Mediterr\u00e1neo<\/strong>, con 126 toneladas diarias y se prev\u00e9 que la cifra aumente en la pr\u00f3xima d\u00e9cada. Durante la jornada de recogidas de ISDIN, los voluntarios recogieron cerca de un centenar de kilos de pl\u00e1stico. <\/span><i><span style=\"font-weight: 400;\">\u201cAparentemente la playa estaba limpia<\/span><\/i><span style=\"font-weight: 400;\">&#8211; explicaba la modelo y embajadora ISDIN Martina Klein-<\/span><i><span style=\"font-weight: 400;\">, finalmente hemos recogido much\u00edsimo pl\u00e1stico, lo cual te hace pensar y tambi\u00e9n darte cuenta de la importancia de acciones como esta\u201d<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4960 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_2.jpg\" alt=\"Martina Klein recogiendo pl\u00e1sticos de la playa\" width=\"670\" height=\"670\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_2.jpg 670w, https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_2-150x150.jpg 150w, https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_2-300x300.jpg 300w, https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_2-180x180.jpg 180w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde ISDIN queremos agradecer la participaci\u00f3n a todos los voluntarios en la primera jornada de recogida de pl\u00e1sticos, y os esperamos a todos en las pr\u00f3ximas. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e1bado por la ma\u00f1ana en la playa Sant Andri\u00e0 de Barcelona. Un equipo compuesto por cerca de un centenar de voluntarios empleados de ISDIN, la nadadora ol\u00edmpica Ona Carbonell, la surfista Garazi S\u00e1nchez y la modelo Martina Klein se colocan los guantes y se organizan en peque\u00f1os equipos con el ruido del mar de fondo.&hellip;<\/p>\n","protected":false},"author":56,"featured_media":4956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[64],"tags":[361],"class_list":["post-4955","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-productos-innovacion-isdin","tag-medio-ambiente","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ISDIN y sus embajadoras recogen 100kg de pl\u00e1stico por unas playas m\u00e1s limpias - ISDIN<\/title>\n<meta name=\"description\" content=\"Descubre la acci\u00f3n en la que empleados de ISDIN, Ona Carbonell, Garazi S\u00e1nchez y Martina Klein limpiaron la playa de 100kg de pl\u00e1stico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdin.com\/es\/blog\/isdin-recoge-100kg-plastico-playa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISDIN y sus embajadoras recogen 100kg de pl\u00e1stico por unas playas m\u00e1s limpias\" \/>\n<meta property=\"og:description\" content=\"Descubre la acci\u00f3n en la que empleados de ISDIN, Ona Carbonell, Garazi S\u00e1nchez y Martina Klein limpiaron la playa de 100kg de pl\u00e1stico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isdin.com\/es\/blog\/isdin-recoge-100kg-plastico-playa\/\" \/>\n<meta property=\"og:site_name\" content=\"ISDIN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/es-es.facebook.com\/ISDIN.official\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-27T15:51:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-27T16:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isdin.com\/es\/blog\/wp-content\/uploads\/2019\/11\/Accion_playas_portada_fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Ingraham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@isdin_official\" \/>\n<meta name=\"twitter:site\" content=\"@isdin_official\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Ingraham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/es\\\/blog\\\/isdin-recoge-100kg-plastico-playa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/es\\\/blog\\\/isdin-recoge-100kg-plastico-playa\\\/\"},\"author\":{\"name\":\"Amy Ingraham\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/es\\\/blog\\\/#\\\/schema\\\/person\\\/7103aefd39bd86ed3d4e411c9cb40777\"},\"headline\":\"ISDIN y sus embajadoras recogen 100kg de pl\u00e1stico por unas playas m\u00e1s limpias\",\"datePublished\":\"2019-11-27T15:51:09+00:00\",\"dateModified\":\"2019-11-27T16:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/es\\\/blog\\\/isdin-recoge-100kg-plastico-playa\\\/\"},\"wordCount\":502,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/es\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isdin.com\\\/es\\\/blog\\\/isdin-recoge-100kg-plastico-playa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isdin.com\\\/es\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Accion_playas_portada.jpg\",\"keywords\":[\"medio ambiente\"],\"articleSection\":[\"Productos e innovaci\u00f3n\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isdin.com\\\/es\\\/blog\\\/isdin-recoge-100kg-plastico-playa\\\/\",\"url\":\"https:\\\/\\\/www.isdin.com\\\/es\\\/blog\\\/isdin-recoge-100kg-plastico-playa\\\/\",\"name\":\"ISDIN y sus embajadoras recogen 100kg de pl\u00e1stico por unas playas m\u00e1s limpias - 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